BPA presents its new brand image

Montreal, June 7, 2023 – BPA is now unveiling its new brand image. With this new identity, Bouthillette Parizeau is now standardizing its brand under the BPA name from east to west, simplifying the management of its communications as it expands across Canada.

Firstly, the process has enabled us to update the company’s mission and values, to clearly reflect and communicate who BPA is today to its various stakeholders. As we considered this, it became clear that by building on our values of achievement, excellence, integrity and passion BPA will fulfil its mission of building a sustainable future.

The company logo is also changing. We are now using capital letters, which stand out more, to represent the robustness of the organization that has grown rapidly in recent years, with 13 offices and over 750 employees across Canada. In support of the company’s mission, we have added a deep blue-green as an additional main colour alongside orange. The symbol representing a building seen from the top—a nod to the firm’s building expertise—has been retained. So, although the brand image is evolving, BPA is moving forward on a solid foundation.

Finally, the company has revised its slogan, which is now “Impactful Engineering”. “Our teams work on buildings that will have a tangible impact for decades to come. Through our work, we have an opportunity to make a real difference to climate change and sustainable development, and we wanted our slogan to reflect this positive impact”, said Dominic Latour, CEO of BPA.

BPA’s new brand image was designed in collaboration with Bang Marketing.


About BPA

BPA is an engineering firm specializing in buildings for the institutional, commercial, multi-residential and industrial markets. Our employees serve communities across Canada with expertise in mechanical, electrical and structural engineering, sustainable development and energy efficiency, building science, telecommunications, security, building automation, acoustics, food services and commissioning. Driven by the values of integrity, achievement, excellence and passion, our teams are fully committed to BPA’s mission of building a sustainable future. To find out more about BPA, visit bpa.ca.